Doo Group, a Singapore-headquartered financial service provider, signed a partnership deal with the popular English football club, Manchester United. This move has elevated the brokerage status with a pack of marketing formulas shining on the signing.
In the multi-year partnership, the European club will unpack a variety of Doo Group services and its sub-brands.
“When selecting Doo Group as Manchester United’s official online financial trading partner, we were impressed by the company’s focus on technology and its strong brand values,” Manchester United’s chief executive of alliances and partnerships, Victoria Timpson explained.
“We look forward to a thriving partnership, and we are excited to welcome Doo Group to our family of commercial partners,” the Chief Executive added.
Doo Group operations run in London, Dallas, Sydney, Kuala Lumpur, Dubai, and, Hong Kong among other renowned cities. Among the many services offered, the Group majorly shines on Doo Prime, Doo Tech, Doo exchange, Doo Clearing, and Peter Elish.
The Reap Of Reputation
Manchester United Club is obliged to promote Doo Prime, a Doo Group service category that provides a contract for differences and forex. The sub-brand runs in Seychelles, Vanuatu, and Mauritius. The Group also extended the Doo Financial brand in Australia under an Australia services license.
The signing of this partnership will welcome the identity of Doo Group to thousands of Manchester United fans, both on the ground and social media.
In recent statistics, Manchester United holds 74,300 seats on its home ground, 60.5 million followers on Instagram, and 79.4 million on Facebook.
Despite the failure to mention the promotional benefits, the financial service provider will enjoy the club’s reputation which will enlighten the firm’s awareness. These enclose selling the financial provider services and digging better operational roots for the firm globally.
“Manchester United was our obvious choice when the opportunity to form a partnership arose,” said Ian Howard, Director at Doo Group.
“We have always admired how a football club transitioned into a globally recognized icon, loved and admired across the world and representing more than the sport itself. That to us showed discipline, consistency, and drive, which resonates with our brand and beliefs.”
Recently, the Glazer family, the owner of the Manchester United club mentioned intentions to exit from the club. Meanwhile, Christiano Ronaldo has joined Al-Nassr after controversially leaving Manchester United, the Saudi Arabian club announced Friday. Ronaldo signed a contract through to the summer of 2025 and, according to reports, will receive $75 million per year to make him the highest-paid player in history.