For the modern office worker, technologies are a curse and a blessing simultaneously. High-speed computers make the impossible seem possible. But constant friction and slow distraction work down.
A steady stream of emails attacks workers. Also, with requirements and instant messages to log onto different systems to do such basic tasks such as filing expense reports and requesting vacation are disturbing them.
Citrix Systems (CTXS) makes a hundred million people use workplace platforms every day. It tries to improve the office technology experience by bringing a Facebook-like newsfeed to the worker’s smartphone and computer.
CNN Business claims that the Citrix will launch soon an Intelligent Digital Workspace that uses machine learning to aggregate the information from dozens of outside apps into a single place. It will be an update of the existing Citrix Workspace.
Senior manager of the product market at Citrix, Alysia Eve, said that they continually get notifications, which are an interruption for their work. Too many applications exist. Alysia Eve added that they designed a space that aims to cut distractions and digital noise – it will supposedly improve the work.
By integrating with dozens of SAP (SAP), Google, Salesforce (CRM), and Microsoft (MSFT) apps, the workers will be able to complete daily tasks such as registering for training courses. Also, submitting purchase orders directly from their newsfeeds and approving contracts will be more comfortable. They will not have to remember the passwords or log in to those external systems.
Citrix’s machine learning technology will help automate specific tasks and anticipate others. The newsfeed will include pop-up notifications about new hires, information about vacation requests, and meeting reminders. Managers can dive into expense reports and reject or accept them without leaving the system.
Eve said that the newsfeed is how we use consumer information in our personal lives.
To release the new version of the Workspace is the company’s plan this month of its hundreds of thousands of large and medium enterprise customers. For these changes, most of the companies will not get charged more.
David Henshall, the Citrix CEO, told CNN Business in an exclusive interview that their strategy is to collect the right information. Besides that, to unlock human potential by removing the complexity which comes with technology.
Of course, Citrix has no guarantee the new digital workspace will be a hit with customers. There is also competition in this space from other systems, such as those of Salesforce (CRM), VMware (VMW), and Amazon (AMZN). Nevertheless, Citrix announced that its product has an advantage. It is due to its ability to deeply integrate dozens of apps and connect them all in one place.
The success will count by how many new active users the company will have, said Henshall. Citrix pivot’s essential part towards a subscription-based business model that focuses more on recurring revenue is the Intelligent Digital Workspace.
During the third quarter, subscription revenue soared 43%. Nevertheless, the total revenue was flat.
The CEO’s confidence is down, shows the recent Survey. Despite this, Corporate America continues to invest heavily in technology, says Citrix.
Henshall said that a lot of money is in the most strategic products. He added that they are fortunate enough that they align with areas like mobility and security that are high on the priority list.