XTB and BlackRock Unite: Propelling ETF Investing Revolution

XTB, a prominent fintech company headquartered in Warsaw, Poland, has forged a strategic collaboration with BlackRock, the colossal asset management firm with assets under management totaling a staggering $10 trillion. The primary objective of this alliance is to catalyze the adoption of exchange-traded funds (ETFs) among retail investors, particularly targeting the European market.

This groundbreaking partnership signifies a pivotal moment in the realm of investment and finance. By joining forces, XTB and BlackRock aim to revolutionize the way individuals approach saving and capital growth, particularly through the utilization of ETFs. The collaboration is poised to kick off in Spain, where there exists a notable disparity between savings rates and income levels. According to data from Euromonitor, the savings-to-income ratio in Spain stood at a mere 5.8% in 2023, underscoring the pressing need for initiatives aimed at fostering a culture of financial prudence and investment.

Javier Urones, the Head of Sales for XTB Spain, emphasized the partnership’s overarching goal of promoting financial education, investment plans centered around ETFs, and heightening public awareness regarding innovative investment solutions. With Spain as the initial focal point, the collaboration seeks to galvanize interest in ETFs among retail investors, thereby empowering individuals to embark on the journey of wealth accumulation and financial security.

Conquering the Global Market

ETFs have garnered widespread popularity on a global scale, offering investors a cost-effective, transparent avenue for portfolio diversification. Data from XTB reveals that nearly a quarter of its Spanish clientele already engage in regular ETF investments, underscoring the growing traction of these instruments within the investment landscape.

Silvia Senra, the Digital Distribution Director at BlackRock’s Spanish branch, underscored the significance of ETFs as an accessible, low-cost, and transparent vehicle for individuals seeking to secure their financial futures. Against the backdrop of a burgeoning interest in investment endeavors among millions of Europeans, ETFs emerge as a compelling starting point, aligning with the evolving preferences of today’s investors.

XTB and BlackRock envision substantial potential in their collaborative efforts to extend financial education and tools to a broader swath of European consumers. By leveraging their respective expertise and resources, the two entities aim to foster a long-term paradigm shift in investment and savings habits, empowering individuals to make informed financial decisions that pave the way for a more secure future.

Notably, XTB has been at the vanguard of promoting passive investing strategies, exemplified by the introduction of “Investment Plans” based on ETFs into its product offering. This initiative, launched in September of the preceding year, underscores XTB’s commitment to catering to the evolving needs and preferences of investors, particularly those inclined towards safer and more passive forms of investing.