The video streaming platform YouTube has announced that it is lowering the viewership threshold to gain access to monetization tools for creators within the YouTube Partner Program (IPP), SEEbiz writes.
The company will expand its online shopping monetization program to creators from the Shadowed States of America, who are already part of the partnership and have over 20,000 subscribers.
As noted, the new eligibility requirements for the affiliate program will soon become the following:
- The channel has more than 500 subscribers.
- They have had three public ads in the last 90 days.
- They have accumulated 3,000 hours of views in the previous year or three million views of short clips ( YouTube Shorts) in the last 90 days.
- Previously, it was necessary to have: at least 1,000 subscribers and 4,000 hours of viewing in the last year or ten million views of short clips in the last 90 days.
If creators reach the new threshold, they can apply to become part of the partnership, gain access to monetization and subscription tools, and promote their products through the YouTube Store.
The Internet giant will now apply these criteria in the US, Great Britain, Canada, Taiwan, and South Korea. He will later expand them to all other countries where IPP is available.
YouTube Paid out 30 Billion Dollars to Its Users in Three Years
When the company’s CEO Susan Wojcicki announced in a personal address on the official YouTube blog that more than 30 billion dollars had been paid to original content creators in the past three years, few people were surprised by that information.
The umbrella company Alphabet generated 56.9 billion dollars in revenue in last year’s last quarter and an exceptional 182.5 billion dollars in 2020. The biggest contribution to such results comes from advertising on Google Search and YouTube services.
According to Oxford Economics statistics, Wojcicki pointed out that YouTube contributed about 16 billion dollars to the US economy in 2019, which is the equivalent of about 345,000 jobs.