ZERO Markets, a forex broker, has announced a new partnership with Wolverhampton Wanderers, a Premier League football club commonly known as Wolves. This collaboration, facilitated by sports marketing agency SportQuake, marks ZERO Markets’ first venture into top-tier English football sponsorship. The partnership aims to engage both trading enthusiasts and football fans through various initiatives, including content creation and digital activations.
Paddy Zhang, CEO of ZERO Markets, expressed pride in partnering with Wolves, highlighting the shared values of innovation and determination between the two entities. He emphasized that the partnership aims to redefine success not only in football and trading but also in the broader landscape of sports and finance.
A History of Partnerships
Wolves have a history of partnerships with financial services firms, having previously collaborated with AstroPay and Trade Nation. Recently, the club signed an agreement with Neo, cross-border payments and foreign exchange fintech, making Neo the official foreign currency exchange partner for Wolves.
Matt House, CEO of SportQuake, noted the alignment between ZERO Markets and Wolves, citing their shared commitment to innovation. He expressed optimism about the partnership, anticipating that Wolves will generate global exposure for ZERO Markets, leading to a successful and fruitful collaboration.
Wolves are known for diversifying their brand beyond traditional sports marketing. They have previously launched ventures such as a record label and an esports brand. This new partnership with ZERO Markets aligns with their strategy to explore unconventional collaborations.
Football, The Fintech Darling
Football, being the world’s most popular sport with billions of fans globally, offers brokers massive exposure to a diverse, international audience. This aligns well with the global nature of forex and CFD trading, allowing brokers to target potential clients in multiple markets simultaneously.
Information about new deals between sports clubs, brokers, and financial firms appears regularly. For instance, British Millwall recently signed a multi-year contract with fintech MyGuava, and cryptocurrency exchange BingX expanded its partnership with Chelsea FC, becoming the training kit sponsor. West Ham United also acquired a new sleeve sponsor, QuickBooks.
So, the partnership between ZERO Markets and Wolves represents a strategic move for both parties, leveraging the global appeal of football to enhance brand visibility and engage with a broader audience. This collaboration is expected to yield mutual benefits, strengthening the presence of ZERO Markets in the competitive forex trading industry while supporting Wolves’ innovative marketing strategies.
