TradeMax, a CFD brokerage based in Sydney, has decided to rebrand as a part of an effort to broaden its scope. The new name will be TMGM, which stands for TradeMax Global Markets, better describing the broker’s aspirations to provide trading services worldwide. According to the firm, they’d much rather be recognized as an international presence right away, rather than a local player. TMGM has been making multiple moves to enter the global markets throughout 2020.
TMGM already offers seven asset classes, totaling in over 15000 products, as the broker claims. They’ve secured two respected licenses in ASIC and VFSC. Traders visiting the website can expect to see forex, crypto, commodities, and other popular investment options. However, the broker has been improving its service beyond that steadily.
For example, the company felt that its customer support section was lacking compared to its ambitions. In order to better match the international aspirations of the company, they’ve been expanding their customer service team. It should, in the near future, include many more operators, and more importantly, provide different language options. Not only that, but the firm is increasing marketing efforts in order to reach a wider network of potential customers.
Angelo D’Alessio, the broker’s chief marketing officer, had a few words to share on the recent moves. He noted that the rebrand should demonstrate that the company truly cares about its customers no matter how large and complicated the trading world gets. But Mr. D’Alessio wasn’t the only one to share his thoughts on the improvements. Namely, the CEO of TMGM, Lee Yu, also chimed in.
He ensured that the company’s wider reach won’t change the way it treats its clients. The CEO also said that customers should find the experience more enjoyable, as they’ll have more options to work with. Finally, he said that changing the company name won’t change the core spirit.