City Index, a CFD and FX trading service provider opened a new head office in Australia as it looks to scale its business and better serve its customers. Their presence comes along with plans to rebrand, a sponsorship deal with The Sydney Roosters NRL club.
The company has stepped promising milestones since its local launch in 2006. In their statement, City Index graded Australia as the key market for the company.
According to the company, its proprietary brokerage technology offers retail investors access to global stock markets. The expansion of the brokerage is meant to keep it on the top list among performing financial services companies and also an opportunity that will open grounds for it to better its client’s financial outcomes.
“The key to our longevity has always been to build our service model around the needs of the client. We share the passion of trading with our clients and have built an ecosystem of trading excellence that is designed to support their goals – we are here to serve traders and our new corporate branding highlights a partnership of trust and shared success,” Tom Brown, the Head of Australia at City Index said.
Enchanting Rebranding Strategy
The signing between City Index and The Sydney Roosters NRL club conveyed the rebranding of the company. This includes having its corporate logo on both the NRL women’s and men’s jersey.
Parallel to rebranding, City Index launched PlayMaker, a new feature that will allow clients to assess their trading modes and markets.
PlayMaker protects clients’ trading capital using a sound money management framework, sends reminders to cap their emotional trades, and tracks metrics on open trades.
“With the release of the new corporate branding and features, City Index aims to emphasize its alignment with its clients’ goals, driven by the desire to be a trusted partner – a provider of choice, value, and insight. City Index’s new branding celebrates the craft of trading financial markets, pushing boundaries and exploring new markets with confidence,” the broker stated.