Clubhouse gained popularity in less than a year, and this fact underlines its importance. Interestingly, Clubhouse’s list of competitors is growing. According to LinkedIn, it is also testing a social audio experience in its app. Thanks to this decision, creators will be able to connect with the community.
People should keep in mind that its audio networking feature will be different from Clubhouse rivals built by Facebook and Twitter. Importantly, it will synch with users’ professional identity, not just a social profile. As a reminder, the company has already built out a platform that serves the creator community, which has access to tools like Stories, LinkedIn Live video broadcasting, newsletters, and more.
Moreover, the company formalized some of its efforts in this area as it launched a new “Creator” mode. Thanks to this mode, anyone has the ability to set their profile as one that can be followed for updates.
Importantly, this focus on creators puts LinkedIn on a competitive footing in terms of expanding its own Clubhouse rival, compared with other efforts by Facebook, Twitter, and others.
LinkedIn has the ability to compete with Clubhouse as well as other competitors. Interestingly, it will be able to leverage its existing investment in moderation tools built for other features, like LinkedIn Live. This way, the company will be able to address any concerns over inappropriate discussions.
The company’s priority is to build a trusted community where people feel safe and comfortable. Users come to LinkedIn to have respectful and constructive conversations.
It is worth noting that some 21 million people attended an event on LinkedIn in 2020. Moreover, overall sessions increased by 30% year-over-year. Interestingly, the company’s 740 million global members also last year created community, had conversations, and share knowledge, with 4.8 connections made.
Moreover, the pandemic only accelerated the natural progression towards online networking, remote work, and virtual events. According to the company, more than 60% of its members were working remotely by the end of 2020. As a reminder, the company doesn’t yet have an exact timeframe for its launch of the audio networking feature. However, LinkedIn will begin beta testing soon.
It is no secret that the coronavirus pandemic created a lot of challenges, and companies are working hard to adapt to the new reality. Hopefully, they are willing to expand their services to meet the demand.
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