Coronavirus Pandemic and its Influence on Human Resources

Coronavirus Pandemic and its Influence on Human Resources

In 2020, millions of people all over the world lost their jobs due to the coronavirus pandemic. Moreover, the pandemic will continue to drive digital innovations in 2021. As a reminder, last year, human resource leaders led the shift to remote work and immediately started adapting to their new environments. For example, Sendoso hired 214 employees in 2020. The pandemic once more underlined the importance of well-trained human resources.

As a reminder,  Sendoso is an online platform that helps companies send gifts and other items for marketing as well as promotional campaigns. As the company prepares for continued expansion, the San Francisco-based company recently implemented an HR system from Sora. Interestingly, Sora helps automate hiring as well as onboarding tasks.

Human resources, COVID-19, and a new reality

The coronavirus pandemic forced companies to rethink their attitude towards human resources. Interestingly, in the case of Sendoso, the IT department handles new hires this way. It means that the company adapted to the new reality.

It was not easy to reach this goal. For example, the company is using Zoom to create games with prizes. Moreover, the company sends Sendoso-labeled T-shirts, hats, or a cookbook with a Sendoso apron. The company is working hard to motivate its employees.

According to the information provided by Deloitte, 68% of business leaders used automation to manage work during the COVID-19 pandemic. It makes sense as it is important to adapt to the ever-changing environment.

Moreover, the pandemic highlighted many problems and leaders have the opportunity to address issues related to human resources. As can be seen from the example of Sendoso, thanks to the new approach, it is easier to solve various problems. Moreover, companies should pay more attention to new technologies. This way, it will be easier to save time as well as money.