In Several hours, Apple will present its new products, likely including a redesigned MacBook Pro. The company has a chance to drive continued momentum to its Macs ahead of the holiday shopping season.
Apple’s computers that run on its powerful M1 processor played an important role according to Apple’s CEO Tim Cook. In the third quarter of the year, the tech giant sold $26 billion in Macs, up nearly 33% from the $19.59 billion Apple sold in the same period last year.
Before the coronavirus pandemic, many people worried the company was neglecting the Mac in favor of newer, faster-growing businesses. Still, Mac computers remain essential for the company. For instance, it is only possible to develop iPhone apps on a Mac through Apple’s Xcode software. Moreover, Mac remains a larger business than the iPad.
MacBook laptops, Apple, and new opportunities
This autumn, the tech giant announced and subsequently released new iPhones, iPads, as well as Apple Watches. Logically, they will present new MacBook laptops.
If the company from California announces new MacBook laptops in several hours, it will be the culmination of a two-year transition to completely revamp the entire Mac lineup.
Apple started to replace Intel processors inside Macs with its own processors, called M1, in 2019. Thanks to M1, Apple can offer longer battery life to customers. The company also has the ability to integrate hardware and software on its terms. Its chips also enable new features while still providing enough power to run demanding applications.
As of October 18, the company released four different Macs using its new chips: The MacBook Air, the Mac Mini, the 13-inch MacBook Pro, and the redesigned 24-inch Mac.
The tech giant is likely to emphasize the advantages of M1. Customers should also expect a new name for the M1 chip if Apple makes significant performance improvements. The Cupertino-based company could call it the M1X or M2, depending on how it wants to market the processor improvements. It is also likely to provide a release date for macOS Monterey, the latest version of the Mac software.
The company’s computer shipments grew 10% during the third quarter of the year. Fortunately or unfortunately, the pandemic-related PC surge may be coming to a close, as can be seen from the state of the U.S. PC market. It shrunk for the first time since the first quarter of the coronavirus pandemic. The Cupertino-based company hopes new Macs can buck the trend.
